Most posts get less than two seconds of attention. Here’s how to make those seconds count.
1. One message per post
If you need a paragraph to explain the graphic, split it into a carousel.
2. Design for the thumbnail
Your headline should be readable at the size of a postage stamp.
3. Size natively
4:5 for feeds, 9:16 for stories and reels. Never let a platform crop your message.
4. Consistent, not identical
Templates keep you recognizable; variety keeps you interesting.
5. Always a next step
Every post should tell people what to do: follow, tap, shop, call.
